Turn fashion business theory into decisions your students can practise
The problem
Fashion business is often introduced through slides, case studies and discussion. Those tools matter — but the industry itself runs on decisions: which market level, which customer, which calendar, which price.
Analysing someone else’s decision is useful. Making your own is different.
Sim de la Mode gives students a guided space to practise those decisions safely, early, and in a format that feels natural on mobile.
What it is
Sim de la Mode is an iOS learning game that teaches fashion business through interactive missions where players build their own virtual fashion label.
Each mission is a structured interactive exercise with defined learning outcomes. Students do not just read about concepts — they make choices for their own label and explain their thinking.
As they progress, those choices build into a record of their brand: who the label is for, what it stands for, where it fits in the market, and how it could work as a real business.
What students can do
Build a virtual label
Students make choices for their own fashion label, so concepts become personal and practical rather than abstract.
Understand the industry behind the image
Missions introduce the business structures behind fashion: market levels, the fashion calendar, pricing, customers, products and business models.
Create a record
As students progress, their choices build into a clearer brand concept — who it is for, what it stands for, where it fits in the market, and how it could work as a real business.
What’s available now
Sim de la Mode is being released mission by mission. The first phase is live on the App Store, and the first interactive fashion business missions are launching next.
What is Fashion?
Students explore what fashion means as an industry and as identity, work with ideas from designers who shaped it, and write their own fashion statement.
Fashion in Numbers
Students explore the economics of the global fashion industry: market size, employment, trade flows and price structures, with figures checked against recognised sources.
New missions build toward a complete first level covering market levels, the fashion calendar and fashion business models.
Pilots
Classroom pilots are available on request.
A pilot can include free access for a student cohort, a short educator walkthrough, direct contact with the founder during the pilot, and the chance to shape future instructor tools around real classroom needs.
In return, we ask for honest feedback: what worked, what didn’t, where students needed more support, and what would make Sim de la Mode genuinely useful for your course or programme.
Interested in using Sim de la Mode with your students?
Tell us a little about your course, programme or student group, and we’ll get back to you with more information about educator access and possible classroom use.